“The first step is admitting you have a problem” : Diet Pepsi to ditch the aspartame

This is one of those articles that restores some of my faith in the modern world. We have received the suprising news that Pepsi is removing aspartame form some of their product. I say this is surprising because for so many years they have evaded the general knowledge that aspartame is bad for you. Check out this list of side effects of aspartame. This is one small step in companies taking the harmful chemicals out of their food. View the article here: http://www.usatoday.com/story/money/2015/04/24/pepsi-diet-pepsi-pepsico-aspartame-aspartame-free-beverages-soft-drinks/26297755/

Excerpt:

“Diet Pepsi is finally giving aspartame the heave-ho.

Spurred by falling sales and consumer safety concerns, PepsiCo North America Beverages announced on Friday that an aspartame-free Diet Pepsi — sweetened with sucralose and ace-K — will hit shelves some time in August. Pepsi executives say the new Diet Pepsi sweetener formulation tastes the same as the old one.

Large lettering on the new Diet Pepsi cans and packaging will shout: “Now Aspartame Free.”

For many consumers — who fear aspartame’s side effects — and for PepsiCo, which has seen Diet Pepsi sales tumble over the past several years, the change can’t come soon enough. Last year, Diet Pepsi volume was down -5.2% and Diet Coke volume was down -6.6% in the U.S., reports Beverage Digest, the industry trade publication.

PepsiCo has spent years trying to develop a new Diet Pepsi sweetener that would placate consumer concerns but still appeal to consumer tastes. The move would seem to put pressure on arch-rival Coke, which also has seen Diet Coke sales slump, to make a similar move.”

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